About Me
I am a bilingual student double majoring in advertising, public relations, and marketing at the University of Central Florida. I have 3 years of customer service and sales experience in retail and consultative settings. I have experience in implementing new marketing plans and campaigns, developing digital content for social media platforms, and conducting market research. I also offer extensive knowledge in photography and videography, strong attention to detail, and extraordinary communication skills.
Education
2021-2025
University of Central Florida
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Bachelor of Science in Business Administration, Marketing
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Bachelor of Arts in Advertising and Public Relations
Work Experience
2020 - Present
Photographer/Videographer & Editor
Freelance - Miami, FL & Orlando, FL
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Produce content for promotional photo shoots, candid event shots, commercials, and documentaries/independent film projects
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Discuss requirements with clients and network with other professionals
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Operate camera equipment, film, lenses, filters, and lighting (Nikon, Sony, Canon)
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Oversee all aspects of post-production, from editing pictures and using software to manipulate the final picture to resizing/cropping pictures and editing tape footage
Jan 2025 - Present
Owned Social Media Intern
Universal Orlando Resort - Orlando, FL
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Create and manage engaging content across Universal Orlando’s social media platforms (Facebook, Instagram, X, Threads, TikTok, YouTube), including graphics, images, and videos
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Capture and edit high-quality photography and videography with a social-first approach to enhance brand storytelling
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Write compelling captions and copy while engaging with the online community by responding to comments, messages, and mentions promptly
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Collaborate with internal marketing, communications, and design teams using Workfront to ensure brand consistency and execute strategic campaigns
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Monitor social media trends and competitor activity while assisting in content scheduling on Sprinklr, strategy development, and community growth initiatives
Sep 2024 - Present
Social Media Manager/Content Creator/Web designer
Freelance - Miami, FL & Orlando, FL
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Collaborate with clients to understand their brand identity, target audience, and marketing goals
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Track performance using analytics tools, generate detailed reports and provide insights for optimization
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Strategize, create, and manage engaging content for Instagram and TikTok, ensuring brand consistency and audience growth
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Communicate regularly with clients to provide updates, and deliver creative solutions
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Build and customize WordPress websites with responsive design and SEO optimization
Mar 2024 - Nov 2024
Social Media Content Planner & Copywriter
HU the zine
(Art collective) - Remote
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Plan, schedule, and create compelling content and captions for Instagram using Buffer to maximize engagement/conversions
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Work closely through Slack and Zoom with editorial and design teams to ensure seamless campaign executions
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Source and request content from relevant artists to feature on the account to amplify reach and impact
Aug 2023 - Apr 2024
Social Media & Content Intern
Visit Orlando - Orlando, FL
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Created content for social media accounts like Twitter, Instagram, TikTok, YouTube, and Threads, at member locations (i.e. restaurants, theme parks, & Orlando experiences) for both national and international audiences
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Planned and scheduled weekly visual content and captions on Sprout Social, integrating organic and paid media strategies to enhance audience engagement
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Attended and actively participated in team meetings to discuss and document KPIs and special content initiatives, contributing to data-driven decision-making processes
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Sourced UGC content on Crowd Riff, monitored trending topics on social media and strategically aligned them with the brand image to ensure content relevance and effectiveness
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Analyzed performance metrics, including views and engagements across different social channels to identify opportunities and patterns for improvement in future campaigns
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Researched and contacted creators who matched the brand image, ensuring they had quality content and engaging audiences
Aug 2022 - Nov 2022
Content Creator Intern
Zupp - Orlando, FL
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Created 2 forms of content a week at Zupp Partner locations (i.e. restaurants, fun places & Zupp experiences) ultimately generating more advertising and increasing referrals by 15% in 3 months
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Planned out upcoming week’s content in advance
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Attended monthly Empathy meetings with Zupp HQ
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Managed Instagram and TikTok accounts increasing content by 20% weekly
Leadership & Professional Development
Aug 2024 - Present
Executive Board Member
American Marketing Association at UCF - Orlando, FL
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Record, edit, and schedule video and photo content for LinkedIn/Instagram
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Analyze and visualize data pulled from social media engagement
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Use platforms like Publer and Trello to keep work organized
Aug 2024 - Present
ALPFA UCF Member
Association of Latino Professionals for America at UCF - Orlando, FL
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Attend weekly chapter meetings from Fortune 500 companies to network and expand industry knowledge
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Participate in a mentorship program with a chapter leader to advance professional growth objectives
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Engage with 2 student organizations to promote partnerships in professional development activities
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Collaborate with 15+ people to raise $2K+ to fund chapter scholarships & convention sponsorship
Honors & Awards
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Dean’s List
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Recipient of Director’s Award Scholarship
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Recipient of Bright Futures FAS Scholarship
Skills
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Microsoft Office
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Hootsuite
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Final Cut Pro
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Adobe Photoshop
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Light
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Premiere Pro and Premiere Rush
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Canva
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Crowd Riff
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Sprout Social
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Buffer
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Publer
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Asana
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Sprinklr
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Workfront
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Airtable
