About Me
I am a bilingual marketing, advertising, and public relations professional, graduated from the University of Central Florida. With over 3 years of experience in Social media content production and brand storytelling. Known for developing and producing engaging campaigns that connect with audiences and drive results. Experienced working across the agency, tourism, and entertainment industries with brands like Universal Destinations & Experiences, Walt Disney World Resort, and Visit Orlando. I also offer extensive knowledge in photography and videography, strong attention to detail, and extraordinary communication skills.
Education
2021-2025
University of Central Florida
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Bachelor of Science in Business Administration, Marketing
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Bachelor of Arts in Advertising and Public Relations
Work Experience
2020 - Present
Photographer/Videographer & Editor
Freelance - Miami, FL & Orlando, FL
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Produce content for promotional photo shoots, candid event shots, commercials, and documentaries/independent film projects
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Discuss requirements with clients and network with other professionals
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Operate camera equipment, film, lenses, filters, and lighting (Nikon, Sony, Canon)
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Oversee all aspects of post-production, from editing pictures and using software to manipulate the final picture to resizing/cropping pictures and editing tape footage
Jan 2025 - Present
Social Media Coordinator
Universal Epic Universe - Orlando, FL
Owned Social Media Intern
Universal Orlando Resort - Orlando, FL
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Create and manage social-first content across Universal Orlando’s platforms (Instagram, TikTok, Facebook, X, Threads, YouTube), including graphics, photography, videos, and stories.
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Capture and edit high-quality photo and video content to enhance brand storytelling and audience engagement.
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Write compelling captions and copy while actively engaging with the online community, responding to comments, messages, and mentions in a timely manner.
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Collaborate with production, marketing, communications, and design teams using Adobe Workfront to manage workflows, approvals, and ensure brand consistency.
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Assist with day-to-day social media operations and large-scale campaigns such as Epic Universe Opening, Universal Mardi Gras, Halloween Horror Nights, and Holidays.
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Monitor social media trends and competitor activity while supporting content scheduling in Sprinklr, campaign execution, and community growth initiatives, including large-scale events.
Sep 2024 - Present
Social Media Manager/Content Creator/Web designer
Freelance - Miami, FL & Orlando, FL
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Collaborate with clients to understand their brand identity, target audience, and marketing goals
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Track performance using analytics tools, generate detailed reports and provide insights for optimization
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Strategize, create, and manage engaging content for Instagram and TikTok, ensuring brand consistency and audience growth
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Communicate regularly with clients to provide updates, and deliver creative solutions
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Build and customize WordPress websites with responsive design and SEO optimization
Mar 2024 - Nov 2024
Social Media Content Planner & Copywriter
HU the zine
(Art collective) - Remote
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Plan, schedule, and create compelling content and captions for Instagram using Buffer to maximize engagement/conversions
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Work closely through Slack and Zoom with editorial and design teams to ensure seamless campaign executions
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Source and request content from relevant artists to feature on the account to amplify reach and impact
Aug 2023 - Apr 2024
Social Media & Content Intern
Visit Orlando - Orlando, FL
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Created content for social media accounts like Twitter, Instagram, TikTok, YouTube, and Threads, at member locations (i.e. restaurants, theme parks, & Orlando experiences) for both national and international audiences
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Planned and scheduled weekly visual content and captions on Sprout Social, integrating organic and paid media strategies to enhance audience engagement
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Attended and actively participated in team meetings to discuss and document KPIs and special content initiatives, contributing to data-driven decision-making processes
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Sourced UGC content on Crowd Riff, monitored trending topics on social media and strategically aligned them with the brand image to ensure content relevance and effectiveness
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Analyzed performance metrics, including views and engagements across different social channels to identify opportunities and patterns for improvement in future campaigns
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Researched and contacted creators who matched the brand image, ensuring they had quality content and engaging audiences
Aug 2022 - Nov 2022
Content Creator Intern
Zupp - Orlando, FL
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Created 2 forms of content a week at Zupp Partner locations (i.e. restaurants, fun places & Zupp experiences) ultimately generating more advertising and increasing referrals by 15% in 3 months
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Planned out upcoming week’s content in advance
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Attended monthly Empathy meetings with Zupp HQ
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Managed Instagram and TikTok accounts increasing content by 20% weekly
Leadership & Professional Development
Aug 2024 - Dec 2025
Executive Board Member of the Videography and Marketing Committee
American Marketing Association at UCF - Orlando, FL
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Record, edit, and schedule video and photo content for LinkedIn/Instagram
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Analyze and visualize data pulled from social media engagement
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Use platforms like Publer and Trello to keep work organized
Aug 2024 - Dec 2025
ALPFA UCF Member
Association of Latino Professionals for America at UCF - Orlando, FL
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Attend weekly chapter meetings from Fortune 500 companies to network and expand industry knowledge
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Participate in a mentorship program with a chapter leader to advance professional growth objectives
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Engage with 2 student organizations to promote partnerships in professional development activities
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Collaborate with 15+ people to raise $2K+ to fund chapter scholarships & convention sponsorship
Honors & Awards
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Dean’s List
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Recipient of Director’s Award Scholarship
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Recipient of Bright Futures FAS Scholarship
Skills
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Microsoft Office
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Hootsuite
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Final Cut Pro
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Adobe Photoshop
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Light
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Premiere Pro and Premiere Rush
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Canva
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Crowd Riff
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Sprout Social
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Buffer
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Publer
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Asana
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Sprinklr
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Workfront
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Airtable
Executive Vice President
American Marketing Association at UCF - Orlando, FL
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Direct cross-functional initiatives across an executive board of 50+ members and a general body of 300+, aligning marketing, events, finance, and membership goals
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Lead planning and execution of professional development workshops, and regional conferences, to increase member engagement
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Strengthen partnerships with industry professionals and campus organizations to expand opportunities for members
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Mentor and delegate tasks to committee leaders, developing their project management and leadership skills
